We are live in a GIG culture and depends on external source of expertise running our digital media resources.
At some point, like now, it would be important to understand who owns the data or your digital media FB ad campaign which you paid to run.
Having the ad campaign performance and analytics and part and parcel of managing results nd adjustment from ad creatives, copywriting to targeting and retargeting to achieve results.
No one agency or 3rd party digital media GIG is gonna be the perfect execution every time and all the time, unless someone who is hook, line and sinker into one particular business…
Through our operational experience, we came across a common acceptable practice by agencies or 3rd party digital media execution and would herein educate you, the owner on data ownership.
In this short video, it is self explained, some countries exercise data protection where some are laxed, regardless, where will your ad campaign data go? True, FB ad campaign datas are kept for 6 months, but it is the traction period you ever need to find the winning campaign under good hands…
Remember previous videos we talked about digital media being a journey, so like a GPS system, data correctly used are your co-ordinates..